(C) Ed Webster
London St. Pancras Highspeed has announced a bold new initiative to supercharge international rail travel, unveiling its International Growth Incentive Scheme aimed at attracting more services and destinations to and from Europe.
The scheme, a first of its kind in the UK, offers significant discounts and financial incentives to both new and existing train operators using the UK’s only high-speed rail link to the continent. The goal is clear: maximise use of the line, which currently operates at only 50% capacity, and position rail as the preferred low-carbon alternative to flying.
What’s on Offer?
The two-part scheme offers:
🔹 New Services Incentive
Train operators introducing new services, rolling stock, or destinations, or adding stops at intermediate stations, will receive discounts on the Investment Recovery Charge (IRC):
- 50% off in year one
- 40% off in year two
- 30% off in year three
🔹 Passenger Growth Incentive
Operators will receive £1 per additional passenger above baseline numbers, with funds going into a joint marketing and demand growth initiative.
Why Now?
The announcement comes as demand for international rail soars and climate concerns push more travellers to seek sustainable alternatives. A recent poll found 60% of Londoners support banning short-haul flights where a high-speed rail option is available.
The proposals also align with long-term plans to more than double international passenger capacity at St. Pancras, increasing throughput to 5,000 passengers per hour in anticipation of rising demand.
Backed by Industry Collaboration
The scheme is part of a broader effort by London St. Pancras Highspeed to foster cooperation and remove barriers to rail expansion. A recent Memorandum of Understanding signed with Eurotunnel aims to further streamline operations, reduce journey times, and incentivise new routes.
Industry Reaction
Robert Sinclair, CEO of London St. Pancras Highspeed, said:
“The International Growth Incentive Scheme is an innovative and groundbreaking proposal designed to boost international rail travel with more services to more destinations in Europe.
“We’re enabling operators to expand their services and invest in new rolling stock. Our ambition is to make rail the preferred mode of travel to Europe – reducing emissions, boosting the economy, and delivering more choice for passengers.”
What’s Next?
The scheme is now open for consultation with train operators and the Office of Rail and Road (ORR). Subject to feedback, it is expected to launch on 30 May 2025.
With the UK under increasing pressure to decarbonise and international travellers demanding greener options, this move by St. Pancras could mark a turning point for cross-channel rail — one that brings more choice, faster journeys, and a big win for the climate.
